Badass: Making users awesome

Badass cover

Sierra, K. (2015) Badass: Making users awesome, Sebastopol, California, O’Reilly Media.

This is a Kathy Sierra book — enough said!

My reading notes

Part 1: The Challenge

Ch. 1: Think badass

Ch. 2: The user journey

Part 2: What experts do

Ch. 3: Science of badass

Ch. 4: Building skills

Ch. 5: Perceptual exposure

Part 3: Help them move forward

Ch. 6: Remove blocks

Ch. 7: Progress + Payoffs

Part 4: Support cognitive resources

Ch. 8: Design

Ch. 9: Reduce cognitive leaks

Ch. 10: Escape the brain’s spam filter

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