Storytelling in Organizations
Brown, J.S., Denning, S., Groh, K., and Prusak, L. (2011) Storytelling in Organizations: Why storytelling is transforming 21st Century organizations and management, New York, Routledge.
This book provides stories from four executives about storytelling in organizations.
My reading notes
Ch. 1: How we got into storytelling
Ch. 2: Storytelling in organizations
Ch. 3: Narrative as a knowledge medium in organizations
Ch. 4: Using narrative as a tool for change
Ch. 5: Storytelling in making educational videos
Ch. 6: The role of narrative in organizations